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Barista Coffee

Visiting Taipei, I saw this brand of coffee for sale in cans, and it is also a chain of coffeeshops. G. said the chain is in India too. Note the design, and how easy it would be for someone who does not read the Roman alphabet to distinguish B AR I STA and STA R B UCKS.

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This entry was posted on Friday, August 31st, 2007 at 9:29 am and is filed under Economics, Law. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Barista Coffee”

  1. Graeme Pietersz Says:
    September 1st, 2007 at 12:06 am

    Given that it is an Indian chain, the vast majority of their customers are well able to read the Latin alphabet.

    Their branding may not be very original, but they are not actually trying to masquerade as Starbucks.

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