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January 19, 2005

Lileks on Soap Aroma

James Lileks has a wonderfully written rant on the subject of soap:
... by Eucalyptus Spearmint. The soap and the shampoo worked hand in hand; they welcomed the lotion like a long-lost brother. The general scent was manly in fashion that recalled the barbershops of the Gilded Age; as one laved one’s chest one could conjure up images of bowler hats on the coat rack, well-thumbed Police Gazettes, shoe polish and cigars. A time of heavy coins and horse manure, warmish beer, a scandalous flash of ankle. When I finished my morning ablutions I had the momentary conceit that I smelled like Stanford White, and this mood carried me on its shoulders throughout the day.

But the company dropped the shampoo. Lileks says:
I could understand if you had abandoned the line completely; such are the vicissitudes of retail. But to keep the line going while eliminating a crucial element of the aroma profile is an act of colossal arrogance and cruelty, knowing as you do that no other shampoo in the store meshes with such ease and familiar grace into the Eucalyptus Spearmint line.

Posted by erasmuse at January 19, 2005 01:32 PM

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